#Event manager google how to
#Event manager google install

As a result, I highly recommend you record every variable available for each event. If the button text is different, then you can use ClickText as a variable so GTM can distinguish between these two different, yet similar, events. For instance, if you want to independently track clicks on two buttons with the same class, you’ll need to use a variable so Google Tag Manager knows which tag to fire. When you start setting up event tracking you will use these variables to differentiate your different events. The trigger will gather every variable associated with that click like the ClickClass, ClickElement, ClickID, ClickText, and ClickURL. In a nutshell the generic click listener is a trigger that fires on every click. For now, let’s explain what the generic click listener even does. The process for creating the generic click listener is really similar to the one you will use to add your own triggers in a later step. You should see a list of variables for each click like in the image below.Now, switch to the “variables” tab in the debug console. Look at the left sidebar in the debug console and select one of the gtm.click values. Try clicking a few places on your site.Now, when you visit your site you should see the GTM Debug Console overlay. Activate preview mode by clicking on “preview mode” in the upper-right.Save your trigger and click the “submit” button in the upper-right to push the trigger live.Make sure “all clicks” is selected in the “this trigger fires on” section.For the generic click listener scroll down to the “Click” section and select “All Elements.” Click on the trigger configuration box to select a trigger type.Name your trigger “Generic Click Trigger.” Log in to GTM and navigate to the Triggers section using the left sidebar.To do this you’ll need to create a generic click listener. There are a lot of ways to do this, but I recommend using a generic click listener with the GTM debug console. Now that you have a list of events you want to track and your built-in variables are configured, it’s time to gather your variables. Scroll down to the “Clicks” section and make sure every option is selected.Click on “configure” to open up the options menu on the right.Log in to Google Tag Manager and navigate to the Variables section using the left sidebar.Let’s customize the built-in variables in your GTM container. Therefore, it’s up to you to configure GTM to track the right variables for your project. GTM has a lot of built-in variables, but many of them aren’t active in the default implementation. Value: Configure Built-in Variables in Google Tag Managerīefore you can complete this project you need to configure the built-in variables in Google Tag Manager. If you need a template to work from, try copying the text in the box below. If possible, try to organize your events the same way your website is organized. Make sure you keep your events organized because this will come in handy later. Before you do anything else, make a list of events you want to track on your site. The first step to event tracking is mapping out your events and variables.

#Event manager google how to

How to Setup Event Tracking in Google Tag Manager Before You Begin Additionally, you will need admin privileges for your Google Analytics and Tag Manager accounts. If you need help with this, check out our how-to article or read Google’s documentation for installing Google Analytics and Google Tag Manager.

#Event manager google install

Installing Google Tag Manager & Google Analyticsīefore you begin you’ll need to install Google Analytics and Google Tag Manager on your site. In this guide I’ll show you how to use GTM to start tracking events on your website. I personally recommend Google Tag Manager because it’s the most cost-effective and accessible option for most brands. There are a lot of event tracking, tag management, and analytics tools to choose from.

Most event tracking systems can be divided into three parts: event listeners, tags, and collection tools.

Some common events that marketers track include downloads, video plays, and button clicks. You can think of an event as any user action that can be tracked and recorded independently of a simple page load. Event tracking is a form of conversion tracking that tracks user interactions with a website or app.